Metrics Marketing Group is a leading analytics-driven, database marketing and interactive services firm. We're the authority on low-risk, high-return customer acquisition, conversion and retention services. All through the power of information intelligence.

Metrics Marketing Group is nationally recognized for translating data into rich customer insights that uncover new opportunities for our clients. We dig deep, plan smart, create fast and execute flawlessly to build their bottom line.

The ExactTarget Campaign Manager serves as the leader, manager and primary point of client interaction for all ExactTarget email deployment campaigns. The ExactTarget Campaign Manager is accountable for the accuracy, timeliness, consistency of all campaigns executed on behalf of the client, and is responsible for ensuring that campaigns are scheduled and planned in such a way as to ensure that resources are not over-scheduled or otherwise engaged in a manner inconsistent with ExactTarget's core values. 

Responsibilities

• Working with ExactTarget clients and members of the Services team to develop a client-specific set of workflows, documents, reports, schedules and other materials for each campaign. This may include but is not limited to:
  • Customized Campaign Request Forms (CRFs)
    • Campaign and client-specific editorial calendars
    • Content of client-specific custom reports that will be coded by an ExactTarget database developer or other resource
    • Rules of engagement and/or service level agreements that indicate agreed-upon turnaround times for emails of varying complexity, CRF submission deadlines, content and email approval deadlines
• Serving as the primary point of contact for the client, and managing the overall email/landing page deployment process, including:
  • Receiving Campaign Request Forms and validating the completeness and accuracy of its contents with the client
    • Receiving .psd files and/or other creative inputs and validating the completeness and accuracy of each
    • Receiving data related inputs from the client and communicating data counts, subscriber/segment information and leading the process of correcting or clarifying perceived inaccuracies in that data
    • Communicating and negotiating the feasibility and timing of rush/one-off campaigns (in accordance with SLA)
    • Updating the CRF with in-process changes and ensuring that both the client and the ExactTarget resources associated with the campaign are aware of those changes
• Conducting final review of campaign documents and approving deployment
• Conducting regular analysis of automated/triggered sends to ensure ongoing accuracy and completeness of execution
• Managing the complaint/mitigation process for send-related issues

Interested applicants should send their resume and cover letter to careers@metricsmarketing.com