Metrics Marketing Group is a leading analytics-driven, database marketing and interactive services firm. We're the authority on low-risk, high-return customer acquisition, conversion, and retention services; all through the power of information intelligence.

Metrics Marketing Group is nationally recognized for translating data into rich customer insights that uncover new opportunities for our clients. We dig deep, plan smart, create fast and execute flawlessly to build their bottom line.

The Campaign Manager is responsible for the design and execution of data-driven marketing initiatives for various external clients. This includes understanding and translating business requirements into a technology solution, then implementing that solution in an accurate, efficient and reliable manner.

The ideal candidate has 2-3 years of experience working with data and is familiar with various data extraction/manipulation techniques such as select, filter, segment, merge-purge, joins, etc. The candidate must also have a strong aptitude to learn new tools and will be expected to become a power-user of a campaign management tool for use implementing data-driven marketing initiatives. This position provides growth opportunity for a driven and goal-oriented individual who takes pride in their work.

Responsibilities:

• Design data-driven marketing initiatives utilizing a campaign management tool, performing activities such as audience selection, trigger qualification, suppressions, segmentation and arbitration
• Execute campaigns (manual or automated) on a daily/weekly/monthly/as-needed basis and generate output files to be delivered through various marketing channels (e.g. Direct Mail, Email, Telesales, etc)
• Perform quality control activities to ensure processing completes in a timely manner and the output is accurate and complete
• Designing the standard operating procedures required to effectively streamline the campaign development process
• Work with the Account Management team to understand the campaign objectives, data specifications, technical requirements, etc.
• Work with the Information Technology team to understand the client’s data and collaborate to identify opportunities for improvement in processing efficiencies
• Provide input to the Account Management team in estimating hours for the project budget
• Maintain open communication with the entire team regarding current project status, issues, concerns, etc.

Required Skills:

• Understanding of relational databases, data structures and querying language (e.g. select, merge, join, group by, etc)
• Experience writing SQL statements for data extraction
• Understanding of direct marketing vernacular a plus (e.g. modeling, segmentation, test design, control groups, etc)
• Prior experience with campaign management / Business Intelligence tools a plus (e.g. CampaignRunner, Unica, Aprimo, Alteryx, etc.)
• An aptitude to learn new tools and software quickly
• Strong project management skills
• Effective verbal and written communication skills
• Ability to multi-task and prioritize to ensure project deadlines are met and deliverables are provided on time

Interested applicants should send their resume and cover letter to careers@metricsmarketing.com