You have great control over many factors that lead to a campaign's success or failure. Controllable elements include: offer, target/list, creative, timing, cadence and contact strategy.

So, which of these elements or combination of elements helped or hurt your last campaign? How much more profitable would your marketing initiatives be if you knew the optimal combination of controllable factors? Answering these questions is "standard operating procedure" for Metrics Marketing. Our consultants are masters of Design of Experiment (DOE) techniques than can help you dramatically improve campaign performance by determining which variables will result in the best outcome. Our experience suggests that you benefit more from embracing DOE-based testing than almost any other tactic.

• Support of all major DOE techniques (full fractional factorial designs, Taguchi designs, Plackett Burman, etc.)
• Pre-campaign consulting and design
• Post-campaign test interpretation and analysis
• Strategic consulting related to test interpretation

To learn how you can gain even greater control over elements of your marketing campaigns, please contact Dan Rose, Partner, Metrics Marketing at 440-471-6015 or 877-332-9222, X115.