Information architecture plays a critical role when designing your site for optimal usability and an enriching customer experience. If your site doesn't work the way a customer wants it to work, that customer moves on... quickly.

Of all the elements needed to lay the foundation for your Web site, it's the testing of these elements that turn a good Web site into an excellent and usable one. Before any launch occurs, we validate the usability of your Web site through user research (performing a card sort to test navigation is an example), or an exploratory usability study to test wireframes of different versions of a page. The result upon launch? Customers who stay a while.

• Site map
• Navigation structure
• Nomenclature (labeling)
• Wireframes, or schematics
• Prototype development
• Content inventory

To learn how our information architecture strategy and testing turns simple elements into a usable, optimized foundation, please contact Dan Rose, Partner, Metrics Marketing at 440-471-6015 or 877-332-9222, X115.