• Implementation: Review, selection, and implementation of Web analytics technology - appropriate to your business needs, budget, and integrated with enterprise technologies.
   
• KPIs and Dashboard Reporting: Identification and formulation of the key performance indicators (KPIs) that are most relevant and actionable to your business.
   
• Data Interpretation: Evaluating the data to measure against pre-determined benchmarks.
   
• Online Segmentation: Development and analysis of online segments driven by engagement levels, product purchase/usage propensities, or revenue value; applied to differentiate site experiences, service levels, marketing/delivery channels, messages, offers and more.
   
• Predictive Modeling: Development and implementation of predictive models to prioritize and target users based on acquisition likelihood, probability of response, cross-sell/up-sell inclination, and attrition risk.
   
• Triggered Marketing: Automated identification, analysis, coding and deployment of online behavioral patterns and events that signal a marketing opportunity. Opportunity detection, messaging, offer delivery, and response measurement are delivered automatically. We can implement Automated Triggered Opportunity Marketing through our propriety and proven product, ATOM, or we can integrate it into your existing technologies.

To learn how our interactive analytics can accelerate performance and increase conversions, please contact Dan Rose, Partner, Metrics Marketing at 440-471-6015 or 877-332-9222, X115.