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"Our transition to Metrics Marketing Search Engine Marketing team was smooth, and the results were remarkable. Within the first three months we were able to decrease the cost per click by 14% and increase the conversion rate by 14%. This equated directly to increased revenue."
—
Jim Sherman,
Director, Relationship Marketing at Midas
According to Forrester Research US Interactive Marketing Spend Forecast, Search Marketing spending will increase by 15% from 2009-2014
How We Can Help
Interactive
Search Engine Marketing
Drive more leads and increase conversion to your website with Metrics Marketing Group.
Metrics Marketing Group turns insights into profit. We are a fully integrated one to one marketing firm with complete optimization solutions.
What is Search Engine Marketing?
Search Engine Marketing (SEM) or Pay Per Click (PPC) is a strategy of Internet marketing through purchasing paid listings and other search-engine related activities to promote website optimization. PPC ads are listed at the top and/or right-hand side of organic, non-paid search results, for optimal visibility and delivering leads to your website.
Why Optimize Your Website for Search Engines?
In a recent Forrester Research report, 81% of consumers on the Internet find products and services using search engines, but according to a recent StatMarket.com study only 7% of all web sites are visible by search engines. Most websites are not properly optimized for maximum search engine visibility. Metrics Marketing can help you close that gap by making sure your customer and prospects find you online, ultimately increasing conversion and ROI.
Metrics Marketing Can Provide Search Engine Solutions for:
Full service and Paid Search strategy compilation
Review and recommend and keyword strategy
On-going creative testing and 'beat the leader' ad copy creation
Recommend landing page enhancements
Apply marketing campaigns within ROI targets
Track and optimize keyword performance and 'lifetime value' of keywords
Utilize technology for reporting and tracking
Continual bid optimization through utilizing bid tools
Search Engine Partnerships
Our partners in search-engine marketing include Google, Yahoo, Bing and Omniture.
Search Engine Certifications
Our Metrics Marketing Search Engine Certifications include Google Adwords Qualified Professional, Yahoo! Search Marketing Ambassador, Microsoft adExcellence Company, and HubSpot Inbound Marketing Certified Professional.
To learn how our online search engine marketing expertise drives results, please contact
Dan Rose
, Partner, Metrics Marketing at 440-471-6015 or 877-332-9222, X115.