Automated Triggered-Opportunity Marketing | Metrics Marketing
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"Metrics' ATOM solution is performing as promised, and the ROI has been terrific."
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Chris Duncan,
OfficeMax
Average ATOM ROI is 422% with typical payback by month 8.
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Products and Custom Development
Automated, Triggered-Opportunity Marketing
Wish you could spot marketing opportunities automatically? ATOM
SM
can.
ATOM is a remarkable tool that yields an exceptional
return on investment.
Automated, Triggered-Opportunity Marketing (ATOM) is our automated marketing tool that provides a low-risk, variable-cost alternative to capital-intensive, failure-prone enterprise software products.
ATOM is based on perpetually scanning, recognizing and rapidly responding to customer "signal behaviors." It identifies cross-sell and retention opportunities, and provides these leads for follow-up or sends a relevant communication to your customer - automatically.
This recency-based approach yields significantly higher returns than episodic, campaign-based marketing by delivering relevant messages at the time your customer is most receptive to hearing them.
Our marketing consultants customize ATOM to your specific objectives and strategies. We guide you through a structured process to identify profitable opportunities in your data and transform them into automated programs within ATOM.
Here's how it works
Core ATOM functionality includes:
Rapid, automated detection of customer and prospect marketing opportunities, resulting in timely messaging
Automated optimization of opportunities, channels, campaigns, and contact strategies.
Decreased marketing costs through automation and effective targeting
Significantly higher ROI than standard campaign-oriented marketing
Platform neutrality and flexible data integration
User analysis and segmentation
Test design and measurement
To learn how ATOM can turn raw marketing opportunities into profitable ones, please contact
Todd Thompson
, Partner, Metrics Marketing at 440-471-6024 or 877-332-9222, X124.