You have a need to control costs while delivering ongoing results. To reduce wasted time and effort by boosting process efficiency. Those aren't always easy tasks. That's why we created Resource Director for you and your marketing team.

Resource Director is a comprehensive work-management tool that automatically aligns people and processes in support of marketing activities. In addition to its comprehensiveness, Resource Director is easy to use, which encourages maximum participation. Users can customize interfaces to incorporate brand graphic standards and set automated email alerts and reminders. It's scalable to support hundreds of users and incorporates a secure, layered access-rights approach.

• Planning and budgeting builds "what if" scenarios to optimize budget and return on investment
• Marketing calendar provides a roadmap for complex multi-channel campaigns
• Task management directs the distribution of tasks and responsibilities to relevant team members and facilitates workflow collaboration. The template-based approach allows for flexibility and ease in adjusting tasks and/or timelines
• Asset management enables easy sharing and storage of documents, mail files, and artwork, as well as version control and other asset essentials in a secure, online environment
• Automated performance reporting tracks campaign results in a lights-out fashion

• Reduce labor/time commitments for campaign execution through automated and centralized task management
• No longer need to rely on disconnected processes, spreadsheets, conference calls, and emails to manage and deploy sophisticated marketing campaigns
• Make better budget-management decisions
• Have increased visibility for results/score-cards through use of a centralized and standardized reporting source

To learn how Resource Director can help alleviate some of your responsibilities, please contact Dan Rose, partner, Metrics Marketing at 440-471-6015 or 877-332-9222, X115.