User Research | Metrics Marketing
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User Research
MetricsLab
Usability Testing
Surveys, Focus Groups & IDIs
Heuristic Evaluations
"The facilities at MetricsLab are state-of-the-art, but even more importantly, well designed and well thought out. They've made some powerful and complicated observation technology very easy to use. This lets me focus on my study and my participants instead of the equipment. I've used MetricLab for focus groups, but I'm looking forward to using eye tracking for my next study."
—
Jason Holmes,
User Experience Researcher,
American Greetings Interactive
Getting the right information is only part of the solution. Knowing what to do with it is the key to success.
HOW WE CAN HELP
User Research
People are complicated. We act subconsciously, have little time and even less patience, and can't always articulate our wants and needs.
That's why we're advocates of user research and user experience methodologies - sure fire ways to truly understand customers and what it takes to make them convert.
Our full suite of customizable user research and user experience services goes beyond identifying opportunities for conversion. With every piece of unbiased information you receive from us comes a prioritized roadmap with strategic and practical recommendations. Because getting the right information is only part of the solution. Knowing what to do with it is the key to success.
Our full suite of User Research services include:
Lab-based testing at
MetricsLab
SM
Eye tracking (both in lab and in the field)
Usability testing
Focus groups
In-depth interviews (IDIs)
Heuristic evaluations
(Expert Reviews)
Surveys
Online research
User personas
Competitor research
Ethnographic research
Information architecture
Card sorting
Landing page testing & optimization
Usability training
To learn how Metrics' User Research services can benefit your business, please contact
Dan Rose
, Partner, Metrics Marketing at 440-471-6015 or 877-332-9222, X115.