Following usability best practices is only the starting point for good design. Usability Testing identifies flaws and other risks, based on actual user behavior. The smartest way to ensure your site will convert is through Usability Testing.

Usability Testing evaluates a system or system design by observing how real users interact with it. It involves professional recruitment and facilitating of qualified participants for testing either in the "field" (such as at a user's home or workplace), MetricsLab^SM, our state-of-the-art usability lab, or at one of our partner usability lab facilities worldwide. As the only interactive marketing firm in the Midwest with a full solution of both in-lab and mobile eye tracking capabilities, MetricsLab offers you an unrivaled and unparalleled first look into your customers' decision-making process and behavioral patterns. Each study results in in-depth analysis, detailed findings, and strategic actionable and prioritized recommendations.

• Eye tracking: incorporating the ability to track and watch what your customers are looking at (or not looking at) as they use your site
   
• Iterative usability testing: testing users and making changes based on feedback, then repeating these steps until you have a final version removing all usability flaws
   
• Comparative design testing: testing different versions of a site or page layout against one another to determine a "winning" solution
   
• Competitor usability testing: testing multiple competitor sites against one another and/or against your own site to see how the competition stacks up
   
• Exploratory usability testing: testing initial concepts and ideas, to ensure you're on the right path before investing in designing and coding
   
• Verification usability testing: testing a working system, typically as a final review prior to launch to remove any final issues and to validate the systems' usability

To learn how Metrics' User Research services can benefit your business, please contact Dan Rose, Partner, Metrics Marketing at 440-471-6015 or 877-332-9222, X115.