Metrics Marketing developed a new search engine marketing program for Lone Star Steakhouse and Texas Land & Cattle restaurants that has made the restaurants more visible in search engine results, leading to improved ranking performance and conversion month-over-month.

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Midas International, Inc., one of the world's largest providers of automotive aftermarket services, has been conducting a comprehensive Customer Relationship Management (CRM) program since 2005. When the program's performance began to decline, Midas reached out to Metrics Marketing.

Metrics assumed management of Midas' customer data and CRM program in May 2008. Since then, performance has steadily improved - completed campaigns have shown average increases in incremental revenue per contact of nearly 90%.

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National City Private Client Group needed a tool that would allow them to deliver professional looking, consistently branded presentations that included approved company collateral to be used by the sales force throughout their footprint. Metrics Marketing provided a solution that is in use by 650 Private Client Group associates and was used to generate 4,000 profiles in 2008.

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OfficeMax, a leading national retailer of office products, participates in a highly competitive market that is served by many effective direct and retail providers. Given the "replenishment" nature of many of their products, retailers in this sector see increasing cross-sell rates as a way to address customer-retention challenges. By working with Metrics Marketing, OfficeMax has realized significant improvements in cross-sell and retention rates.

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Metrics Marketing developed a customer-value framework that has enabled Seminole Casinos to understand the anticipated gaming behavior for individual customers in the immediate future, as well as customers' long-term potential value.

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