Nexus Ecosystem Brings Together Industry-Leading Technology and Services Organizations, Best Practices

INDIANAPOLIS (Oct. 14, 2010) - Global on-demand email marketing and interactive marketing provider ExactTarget launched the Nexus ecosystem today, creating a virtual community of the world's leading ExactTarget-certified interactive marketing technologies and services organizations. Nexus, the next generation of ExactTarget's global partner program, features searchable company profiles, solutions recommendations and expert advice from ExactTarget's global ecosystem of more than 500 certified Reseller, Embedded, Integrated, Consulting and Referral partners.

"Organizations rely on multiple technologies to manage and interact with their customers," said Tim Kopp, chief marketing officer, ExactTarget. "The Nexus ecosystem provides a central location for marketers to explore and identify ExactTarget-certified technologies and expertise needed to deliver greater return from their marketing technology investment."

The Nexus ecosystem provides marketers access to recommendations and global expertise from leading technology and services organizations, including Salesforce.com, Microsoft, Oracle, SAP, Adobe, Webtrends, IBM, Razorfish, Wunderman and Studiocom among others.

"ExactTarget has a clear vision for bringing together the world's leading technologies around its innovative interactive marketing platform," said John Zell, vice president of global CRM, Razorfish. "As the agency of record for the world's leading brands, we are proud to provide services around ExactTarget's platform and through its ecosystem of industry-leading partners."

The Nexus ecosystem allows organizations to improve time-to-business value by providing marketers the opportunity to quickly search and identify from the technology, services expert advice from a single online resource.

More than 100 ExactTarget partners have created their profile on the Nexus ecosystem, including:

• ExactTarget 2010 Partner of the Year Award winner Metrics Marketing
• Award-winning eCommerce technology platform ATG
• Energy and utility industry solutions provider Questline

Visit nexus.exacttarget.com to view the full list of partners and profiles.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company's Interactive Marketing Hub TM technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget's technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Aurora Fashions, Papa John's, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.

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Media Contacts:
Mitch Frazier (ExactTarget) - 317.275.5034 or mfrazier@ExactTarget.com
Lauren Sanders (Dittoe PR for ExactTarget) - 317.202.2280 X 10 or lauren@dittoepr.com