Platinum Partner Receives Partner of the Year Award at Connections 2010

CLEVELAND, OH (September 17, 2010) - ExactTarget's user conference, Connections 2010, is held annually to educate participants on best practices for multichannel interactive marketing campaigns and to celebrate the success of their top performing customers and partners. This year, the esteemed Reseller Partner of the Year Award went to analytics-driven and interactive marketing firm, Metrics Marketing Group.

"The measure of success for all ExactTarget partners is always quite high, and therefore the winner of the Partner of the Year must consistently out perform their peers in providing world class marketing solutions, that deliver unprecedented results," said Scott Dorsey, Chief Executive Officer of ExactTarget. "They must also embrace the collaborative nature of the interactive marketing ecosystem by extending the ExactTarget platform to include complimentary applications, and provide a wide spectrum of services to offer their clients creative, innovative and personalized campaigns that serve the needs of the individual email subscriber."

An ExactTarget Partner for over six years, Metrics Marketing recently achieved Platinum tier status as one of the company's top Reseller partners. One of over 600 partners in the ExactTarget ecosystem, the interactive marketing firm is among the highest performing Resellers in ExactTarget's network of more than 500 Reseller Partners worldwide collectively serving thousands of clients.

"We're always looking for new ways to embrace ExactTarget's industry leading platform," explained Dan Rose, Partner at Metrics Marketing Group. "We are honored to have received this recognition. It is a true reflection on our level of partnership with ExactTarget and how we mutually serve our clients."

The Reseller Partner of the Year Award demonstrates excellence in email marketing strategy, design, integration, execution, and client success - all while honoring the tenets of ExactTarget's Subscribers Rule! philosophy. Each year at Connections, ExactTarget recognizes customers and partners who have demonstrated achievement within their interactive marketing programs much like Metrics Marketing.

"Metrics Marketing is a proven partner committed to helping organizations develop powerful interactive marketing programs that serve the unique needs of consumers and drive unparalleled business results," said Jim Kreller, ExactTarget Vice President of Channels. "As the ExactTarget Reseller Partner of the Year, Metrics Marketing is among the top tier of our more than 600 partners located around the globe."
 
ExactTarget is a leading global provider of on-demand email marketing and one-to-one marketing solutions. Their annual conference offered over 2,000 participants with marketing best practices and case studies. Experts from around the globe joined forces to educate users on how to build multichannel interactive marketing campaigns with email, social media, mobile marketing and custom Web application.

About Metrics Marketing
Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing by providing the following services: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing fully manages campaigns for many of their Fortune 500 clients including American Greetings Interactive, Kelly Services, Midas International Inc., and Las Vegas World Market Center and deploys over 23 million emails per month. Metrics Marketing Group is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at www.metricsmarketing.com.